• September 10, 2007

Swiss watchmaker Longines has signed a deal with tennis great Andre Agassi in which he will represent the company, which is celebrating its 175th anniversary.

Agassi, who retired from tennis last year, will be the "worldwide Ambassador of Elegance" for the watch company. Longines begins its support of The Andre Agassi Foundation at the Grand Slam for Children gala in Las Vegas this October, and will continue throughout the coming year.

Longines' contributions will also include the creation of special limited-edition sport timepieces to benefit The Andre Agassi Charitable Foundation.

--Karl Greenberg