HP Adds DoubleClick Performics to Stable

  • September 10, 2007
HP has signed DoubleClick Performics to a new two-year contract as its search engine marketing agency for the Americas region.

The company will buy and manage search terms on the Web for HP. Palo Alto, Calif.-based HP selected the company after a bid process involving other agencies. DCP has handled HP's search marketing requirements for the past two years.

Financial details of the agreement and planned spending were not disclosed.

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