• September 11, 2007

Sunny Delight Beverages Co. wants to elbow into the wholesome beverage category with a rollout of its first lineup of 100% juice products, SunnyD 100% Juices. The Cincinnati-based company will launch the no-sugar-added chilled juices in the Southeast. Flavors include Orange-Citrus, Orange-Strawberry and Orange-Peach.

Also, the company has named Davette Shorter to the newly created position of marketing director, FruitSimple--a line of chilled, all natural, pure fruit smoothies currently sold in Arizona. Shorter had been director of U.S. marketing for L'Oreal's Softsheen-Carson division, where she led go-to-market strategies for L'Oreal's traditional retail and OTC channels. Her consumer goods career has included senior marketing positions with Campbell's Soup Company, Glory Foods, Bath & Body Works and Nabisco Foods.

--Karl Greenberg