• September 11, 2007

Macy's is launching what it is calling its largest brand rollout in its history with an exclusive line called "Martha Stewart Collection." The collection comprises bed, bath, entertaining, and cooking products. The company has 800 stores in 45 states.

Martha Stewart launched her lineup with a surprise shopping spree at Macy's flagship Herald Square store proffered to the entire studio audience attending a taping of "The Martha Stewart Show," which airs today.

The Martha Stewart Collection includes bath towels, bedding, housewares, casual dinnerware, flatware, glassware, cookware, holiday decorating and trim items.

Macy's also carries Martha Stewart Collection home furnishing products, Special Occasions merchandise, bridal registry items, and Martha Stewart books. Macy's has set up the Martha Stewart areas within departments, rather than together in one section of the store.

--Karl Greenberg