Dean Foods Taps Coke Exec As Its Dairy CMO

  • September 12, 2007
Rick Zuroweste has been named CMO for Dean Foods' dairy business. He will lead the dairy group's brands and development of new products, beginning Sept. 17.

He comes to Dean from Coca-Cola, where he was a group director in charge of leading the Coke trademark strategy, implementing company-wide improvements and developing the Coke Zero brand strategy.

Zuroweste also led marketing and innovation for the Dasani brand and Minute Maid's shelf stable Juices and orange juice. Prior to joining Coca-Cola, he worked for a number of brands including Sara Lee's Hillshire Farm, Continental Baking and Hasbro's Toy Group.

Dean Foods Co. is a distributor of milk and dairy products in the U.S. It manufactures brands such as Horizon Organic and Land O'Lakes.



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