Throughout September, the RIO will offer Jim Beam bourbon-inspired entrees and signature cocktails in its bars and restaurants. In addition, the Jim Beam Heritage Trailer will be on-site, featuring historical displays and exclusive Jim Beam Racing videos and racing memorabilia from Jim Beam Racing drivers Robby Gordon of Nascar and Michael Andretti of the Indy Racing League.
The larger-than-life ad features an oversized bottle of Jim Beam Bourbon and reaffirms that Jim Beam has been true to its recipe for more than 200 years with the phrase: "Not available in pomegranate." The ad will remain wrapped around the Rio through November.
--Nina M. Lentini