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Search Is Traffic King, But Print Still Ain't Dead

Deloitte's annual State of the Media Democracy survey found that 84% of consumers were directed to Web sites using a search engine, a nod to what most Web-savvy professionals know to be true: Search is the traffic king. But many Web insiders also believe that print media is dead -- evidenced by the almost daily reports of magazines and newspapers folding.

Jason Lee Miller culls contrasting data from Deloitte's survey to show that almost three quarters of all online users still read magazines. And in terms of advertising, 64% of respondents actually paid more attention to print ads than those on the Web!

Read the whole story at Webpronews »

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