• Forbes , Friday, September 14, 2007 12:30 PM

As Google's senior product manager (and resident click fraud czar), Shuman Ghosemajumder has helped the search giant develop strategies to combat click fraud and streamline the advertiser refund process, as well as weather the storm of last year's click fraud class-action lawsuit. The one thing Ghosemajumder hasn't been able to do is adequately manage the public's perception of how hard Google actually works to fight click fraud.

The search giant's PR strategy when it comes to the issue has largely been a combination of dismissing all third-party reports as biased or incomplete, and downplaying the level of advertiser concern -- effectively garnering more media criticism and advertiser ill will. So it seems that Google's new strategy is to let media (and marketers) behind the click fraud curtain a bit - offering details on the efforts to combat it, the methods they're using to track it, and explaining why the third-party results may not be accurate. In an in-depth Q&A with Forbes' Andy Greenberg, Ghosemajumder tries to do just that.

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