Facebook still has a long,
long way to go to get into Google territory, but Zuckerberg's open app decision may have given the social network the legs it needs to grow into something truly huge. But Facebook has a different sort
of problem to Google, in that it can't necessarily beat its competitors by offering better technology. The business of social networking is all about the users, innovation, and ease-of-use.
Battelle lists a bunch of questions that he'll ask Zuckerberg at the Web 2.0 conference in San Francisco. Among them: "How do you handicap the competition, and what will keep Facebook on its current growth trajectory?" Is Facebook on the path to direct competition with Google? "Can you imagine Facebook as a broader search or portal company?" Finally, Battelle will ask about the future of advertising on Facebook, more pointedly, how it intends to grow.