Elliott, who is working on her new album, is the star of the tortilla chip line's new TV commercial, scheduled to air this week. The spot, created by Goodby, Silverstein & Partners, opens with Elliott and a sound engineer in a recording studio working on a new mix. Stuck on the flow of the beat, she munches on new Doritos Collisions chips--and inspired by their intense flavor combination, unexpectedly decides to spin in a country beat.
Elliott is also hosting an interactive experience beginning Wednesday at snackstrongproductions.com, also created by Goodby, Silverstein & Partners, where visitors can listen to her "collisions" and customize their own tracks using different music effects and recording their own vocals.
Doritos has also teamed up with MySpace to offer users the ability to mash-up their favorite music through simple drag-and-drop actions. Through cutting-edge technology created by Flektor, the Doritos Collisions music mash-up on MySpace offers custom animation and music editing features to create a unique music experience.
"Doritos fans expect bold moves and Missy Elliott is legendary for her bold approach to making music," says Ann Mukherjee, vice president/marketing, Frito-Lay North America, in a press release. "Her unique style of mashing up unconventional yet complementary beats is just what Doritos Collisions is about."
The two varieties are Doritos Collisions Hot Wings & Blue Cheese tortilla chips and Doritos Collisions Zesty Nacho & Chipotle Ranch tortilla chips. They are available nationally and priced at 99 cents for 2.62 ounces and $3.49 for 12.25 ounces.
Frito-Lay North America, based in Plano, Texas, is the $10 billion convenient foods division of PepsiCo.