Valassis announced a new category in the 2002 ADDY® Awards last month - Connective Media. The deadline to be included in the judging is this Friday, May 10. Sponsored by the American Advertising
Federation (AAF), the ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The Connective Media Category will feature print communications that
provide advertising value and contain a call-to-action, such as coupons or samples that encourage a consumer to make a purchase. To enter, visit
valassis.com to
download the nomination form. The winners will be announced in Miami on June 8, 2002 as part of the 2002 ADDY® Award Ceremony.
