• BizJournals.com, Tuesday, September 18, 2007 11 AM

BB&T Corp. is using the Louisville market to roll out a new ad campaign on the financial services company's customer service model. Print, radio and outdoor campaign broke over the weekend and focuses on reliability, responsiveness, empathy and competence.

The Winston-Salem, N.C.-based firm has about 1,500 branches in North and South Carolina, Virginia, Maryland, West Virginia, Tennessee, Kentucky, Georgia, Florida, Alabama, Indiana and Washington, D.C.

"Ever since we entered the Louisville area five years ago, it's been a market we've considered one of our most important," says Wes Beckner, president of BB&T's Louisville unit.

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