But a
Southwest spokeswoman says the effort only makes light of an incident that was an embarrassment for the airline. "Southwest Airlines has no official dress code and has never wanted to be in the
position of fashion police," she says. "We certainly are sorry she had such a bad experience." In the 1970s, the company used the slogan "The Luv Airline" and stewardesses wore hot pants and go-go
boots.
"Southwest has never been a stuffy, prude company, and we don't want to start now. This is a way to say sorry to our customers and poke fun at ourselves as well," adds the rep. Ebbert is not laughing, and says that while she only wanted an apology, she is now considering legal action. She already got that apology -- and the offer of two free round-trip tickets -- but she says the expression of regret was "back-handed" and "two months late."
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