• ABC News, Tuesday, September 18, 2007 11 AM

The woman who was singled out by a Southwest Airlines flight attendant for wearing an outfit deemed risque is now complaining about a new ad campaign from the carrier that pokes a little fun at her predicament. Kyla Ebbert is upset over Southwest's new "skimpy fares" ad campaign and says "they are exploiting me again by using my traumatic experience as a marketing ploy."

But a Southwest spokeswoman says the effort only makes light of an incident that was an embarrassment for the airline. "Southwest Airlines has no official dress code and has never wanted to be in the position of fashion police," she says. "We certainly are sorry she had such a bad experience." In the 1970s, the company used the slogan "The Luv Airline" and stewardesses wore hot pants and go-go boots.

"Southwest has never been a stuffy, prude company, and we don't want to start now. This is a way to say sorry to our customers and poke fun at ourselves as well," adds the rep. Ebbert is not laughing, and says that while she only wanted an apology, she is now considering legal action. She already got that apology -- and the offer of two free round-trip tickets -- but she says the expression of regret was "back-handed" and "two months late."

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