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Nickelodeon Goes High Tech With SpongeBob, Dora

Citing research that shows younger children are adopting more sophisticated technology, Nickelodeon is introducing a line of consumer electronics branded with personalities from some of its most popular shows.

The products range from a $59.99 Dora the Explorer digital camera to a $249.99 15-inch flat-screen television that resembles the lead character from the cartoon "SpongeBob SquarePants." The liquid-crystal display is shaped like a sponge and rests on two oversize plastic shoes.

The brightly colored line, which also includes a DVD player and a digital photo frame, will arrive in stores like Best Buy and Wal-Mart this month. To differentiate the merchandise from the many Nickelodeon-branded products already available, the cable network and its licensing partner, Imation, are pushing retailers to stock the items amid their higher-end electronics.

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Read the whole story at The New York Times »

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