SLG, Unison Form Strategic Partnership

  • September 19, 2007
SLG Advertising, a media planning, buying and implementation agency, and Unison, a branding, marketing and integrated media company, have announced a strategic alliance. The goal is to combine Unison's international branding and marketing expertise with SLG's strategic media-buying and program implementation capabilities. The partnership hopes to meet "the escalating needs of the widespread convergence of media in the global marketplace," says Robert Poulin, Unison's chairman.

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