As part of the effort, Seacrest urges consumers to visit SmileSpotlight.com for a chance to be the official Miss/Mister People's Choice, presenting trophies onstage at the People's Choice Awards. At the site, consumers have to answer a question about how their smile and breath improve their self-confidence. Three finalists will be picked in November via public voting at the People's Choice Award Web site, PCAVote.com. The winner will be announced on Dec. 10.
The winner presents the trophies onstage at the awards, meets Seacrest, is a guest of honor at the awards after-party, gets a makeover before the show and gets luxury accommodations in Hollywood.