Bruce Hoynoski was named Chief Research Officer for Nielsen Media Research, from head of . the division's statistical and methodological research functions.
Doug Darfield was named senior vice president-ethnic measurement, which Donato said would become an "increasingly important" role among all of Nielsen's measurement samples. Darfield was senior vice president of Nielsen's Hispanic services, which originally maintained separate samples, but have been integrated into Nielsen's general market samples.
Donato also outlined a series of "measurement science" initiatives across all of Nielsen Co., including a new Measurement Quality Center of Excellence, which will be headed by Danny Monistere, vice president-quality, who will work with Ernesto Santos, global chief of measurement science at the ACNielsen marketing research unit to develop a "simplified local country RMS quality monitoring process."