• September 20, 2007

HandHeld Entertainment has entered a strategic partnership with ScanScout, that will allow HandHeld to provide contextually relevant overlay video ads within video clips across its ZVUE Networks online video network.

ScanScout's proprietary content matching technology will automatically matching relevant ads with ZVUE Networks' commercial and user-generated content (UGC) in a manner similar to the overlay advertising video ads recently launched by YouTube.

Additionally, ScanScout's unique Brand Protector software goes one step further to also assure that advertisers' brands will only be associated with the most relevant and appropriate content featured on ZVUE Networks.

ZVUE Networks, which includes Putfile.com, Holylemon.com, UnOriginal.co.uk, YourDailyMedia.com, Dorks.com, FunMansion.com and ZVUE.com, now houses more than 850,000 user-generated and commercial videos.