Kellogg Ups The Ante On 'Special K Challenge'

  • September 20, 2007
Kellogg is launching a promotion around its Special K brand designed to leverage women's fear of having gained weight over the summer.

Called "Jeans Don't Lie," the effort offers a "way to drop up to a jeans size in two weeks" and get a $10 voucher toward a new pair. Consumers must mail five tokens from specially marked packages of Special K products with an official order form to get the voucher.

The promotion centers on the Special K Challenge, wherein consumers replace two meals a day with the cereal or a meal replacement bar. Full details are posted at

--Nina M. Lentini

Next story loading loading..