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MTV Launches Activist Social Network

  • Reuters, Thursday, September 20, 2007 11:03 AM
In the wake of "Flux", MTV on Thursday announced another social networking initiative, Think.MTV, aimed at young people interested in social activism. Whereas Flux is more of a distributed set of social media tools, Think is a destination site that aims to connect Web users on sociopolitical issues, like discrimination, the environment and sexual health.

Like other social networks, users will create pages and upload photos and videos; some may be aired on MTV's Web site or cable network. Think.MTV profiles can also be used on other sites that fall under the MTV Networks umbrella. The site is backed by nonprofit and activist organizations like AOL founder Steve Case's Case Foundation, Microsoft co-founder Bill Gates' Bill & Melinda Gates Foundation, the Goldhirsh Foundation and MCJ Foundation.

Think's launch comes a few weeks after MTV stuck a deal with News Corp.'s MySpace to stream a series of discussions between U.S. presidential candidates and Internet viewers on the social network. Those discussions will now also appear on Think.MTV.

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