Like other social
networks, users will create pages and upload photos and videos; some may be aired on MTV's Web site or cable network. Think.MTV profiles can also be used on other sites that fall under the MTV
Networks umbrella. The site is backed by nonprofit and activist organizations like AOL founder Steve Case's Case Foundation, Microsoft co-founder Bill Gates' Bill & Melinda Gates Foundation, the
Goldhirsh Foundation and MCJ Foundation.
Think's launch comes a few weeks after MTV stuck a deal with News Corp.'s MySpace to stream a series of discussions between U.S. presidential candidates and Internet viewers on the social network. Those discussions will now also appear on Think.MTV.