Among the features on Hey! Nielsen is a ranking system that factors the volume of discussion and the degree of positive or negative comments taking place around entertainment content, and assigns it a "Hey! Nielsen Score." Based on the current panel's results, CBS' "Jericho" ranks highest with a score of 218, followed by NBC's "Heroes" (103), and "Ugly Betty" (52).
The top seven rankings go to TV programs, but the ninth spot is a tie between YouTube and NBC's "The Office," which each generated a score of 42, followed by online social network Facebook (41). Interestingly, Hey! Nielsen also ranks on Hey! Nielsen, but 17th (it also ranks 18th due to some technical glitch) behind "Seinfeld," and ahead of Sci-Fi Channel series "The 4400."
And the votes for Hey! Nielsen appeared to be decidedly mixed. "Not sure if I've been sucked into Nielsen's cheap way of gathering research and data?," one skeptic posted, generating a string of five replies.
"Loving it so far! Thank goodness for ANYTHING that illustrates more true data than the current Nielsen system," a clear supporter posted, generating no replies.
What would be helpful--at least until the user base of Hey! Nielsen broadens to be more representative--is to have posters disclose whether they are Nielsen employees.