Affinitive, which offers word-of-mouth and social media marketing and technology solutions, has launched a nontraditional and innovative marketing program that leverages social media and WOM tactics
to support the release of the second and third installments of Namco Bandai Games America Inc.'s .hack//G.U. trilogy.
Part "game-within-a-game", part branded social network, "The World"
(altimitcorp.com) empowers video game enthusiasts who have "pledged membership" to "The World" to turn their passion into evangelism and to virally spread brand awareness, enthusiasm and buzz among
their peers in support of the game's fall release.