Kmart Unveils New Advertising

  • May 10, 2002
As a follow up to its recent corporate brand advertising campaign, Kmart Corporation announced today it will unveil a new round of commercials focused on two of its key assets -- its high-quality, exclusive brand labels and its across-the-store value proposition. The latest commercials in its "Stuff of Life" advertising campaign will include the Martha Stewart Everyday® brand label featuring Martha Stewart and the Jaclyn Smith® brand label featuring Jaclyn Smith, and will again be directed by award-winning film maker Spike Lee. The spots will begin running nationwide the week of May 12.
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