GM Ad Plans On Target Despite Strike

  • September 25, 2007
The United Auto Workers began a nationwide strike against General Motors Monday as contract talks between the two sides continued. General Motors spokesperson Ryndee Carney says there is no immediate impact on the automaker's marketing plans. She would not speculate for how long the strike would have to go on before GM would try to scale back on advertising.

The shutdown will cost GM about 12,200 vehicles in the U.S. each day in lost production to start, CSM Worldwide Inc. estimated in a report Monday. GM launches several important cars this fall, including the Chevy Malibu, Cadillac CTS and Saturn Astra.

--Tanya Irwin

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