Scripps Taps Media Storm For DIY, Fine Living

Scripps Networks has tapped Norwalk, Conn. agency Media Storm to handle media duties for its DIY and Fine Living networks. The shop already handles the company's larger Food Network.

The indie shop has worked on that business for four years, as well as a slew of other cable outlets ranging from Court TV to FX.

Tim Williams, managing partner, said: "We see terrific potential for both networks and look forward to helping them to achieve their goals."

Last week, Scripps CEO Ken Lowe said he expects the two networks--as well as GAC, another in the company's portfolio--to gain distribution in up to 60 million homes. Both are in about 40 million so far.

Food Network and HGTV, which together are the growth engines for Scripps, are each in some 90 million homes.



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