Orbit is the nation's top-selling gum; Extra and
Eclipse are in the top five. The seal will be a focal point in ads for the three brands and on packages.
A three-year clinical study showed 8% fewer cavities, and a two-year study found a 38% drop, because chewing the gum strengthens teeth and creates saliva that reduces plaque acids. "What consumers want from a chewing gum isn't just flavor or fresh breath," says Martin Schlatter, Wrigley's marketing chief. "They also want oral health."
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