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Long-Form Ad For Chevron

  • Brandweek, Wednesday, September 26, 2007 11 AM

Oil company Chevron will roll out a two and a half minute ad during "60 Minutes" on Sunday that insiders say will take a "serious view" of the energy challenges facing the U.S. The spot, from mcgarrybowen, New York, was directed and shot by cinematographer Lance Acord, who lists among his credits films like "Being John Malkovich" and "Lost in Translation."

It was shot in 13 countries and 22 locations around the world and is "not green-washing," says one insider. The ad will later be edited down into 30- and 60-second spots and kicks off a larger broadcast and print effort from Chevron.

The campaign will look at energy issues and promote Chevron as a brand trying to get on top of them. Last year, the company spent $63 million on ads last year and it has spent $38 million through July of 2007, according to Nielsen Monitor-Plus.

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