The Pepsi/Austin Powers spot that premiered on Sunday night’s Survivor finale will serve as the beginning of a major promotional campaign for the PepsiTwist brand with “Austin Powers in Goldmember.”
The third in the Mike Meyers spy spoof series debuts in theatres July 26. “Moviegoers are looking forward to the new Austin Powers in Goldmember opening July 26th and this commercial will help
generate some of the early buzz. We'll run it on big programming -- during May sweeps and during the NBA Playoffs -- giving enormous exposure to both Pepsi Twist and Austin Powers in Goldmember," said
Dawn Hudson, senior vice president of strategy and marketing for Pepsi-Cola North America. Pepsi Twist's marketing relationship with Austin Powers in Goldmember will also extend to Internet
advertising, in-store promotions and an exclusive interactive experience in Simon Property Group malls nationwide.