P&G Taps Beanstalk For Licensing Work

  • September 27, 2007
Procter & Gamble has tapped New York-based Beanstalk Group to oversee the Cincinnati-based company's trademark licensing business.

Beanstalk, per a release, will initially focus on Pampers and Always on a global basis, and Max Factor in Europe.

P&G will also continue with Nancy Bailey & Associates, which has been handling licensing for P&G brands such as Mr. Clean, CoverGirl and Olay for seven years.

Beanstalk also handles Ford.

--Karl Greenberg

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