Jay Advertising Hangs New Shingle

  • September 28, 2007
Jay Advertising, a wholly owned subsidiary of the Interpublic Group of Companies and McCann Worldgroup, is launching a creative unit called Passageways, dedicated to building brand loyalty among Baby Boomers.

Boomers control nearly half the nation's disposable income and almost two-thirds of its wealth, says the Rochester, N.Y.-based firm.

Ferdinand Jay Smith, co-founder/ECD, says: "Many make the mistake of thinking Boomers are over the hill. No, they're on top of the hill, and they're signing our paychecks."

--Nina M. Lentini

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