• The Guardian, Friday, September 28, 2007 12:01 PM

A TV ad for a new fragrance form Sean 'P Diddy' Combs featuring the rap star and a scantily clad model has been cleared to run in the U.K. after American regulators deep-sixed it. While the Federal Communications Commission found the spot for Unforgivable Woman too hot for the American tube, Britain's Broadcast Advertising Clearance Centre gave it the OK to air -- but only after 9 p.m.

Combs stars in the ad and also produced and directed it, pretty much bypassing any need for an ad agency. It shows him meeting a woman in a hotel lobby who ends up in both sexy lingerie and a whirlwind affair with Combs, who says he wants it "judged by the public rather than by executives. Some people may be uncomfortable with the sensuality and sexual content, but it is important for them to make that decision personally." The perfume itself is the latest offering from Sean John Fragrances, a unit of Estee Lauder.

Read the whole story at The Guardian »