Hyundai/Kia Reviews Media, Incumbent Carat Invited To Pitch

  • October 9, 2007
World Marketing Group, the media management group for Korea's Hyundai Motor America and Kia Motors America, late Monday announced plans to conduct a review for its media agency of record. Incumbent media agency of record Carat was invited to pitch and was named a finalist in the review. No other finalists were disclosed, but WMG said the review would not impact its creative agency roster, including Goodby Silverstein & Partners and davidandgoliath. Management consultant RothAssociates has been named to handle the review.
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