• October 10, 2007

Merkle, a database marketing agency, is helping New York-based nonprofit CancerCare raise awareness and funds with a new online "interactive bakery" that allows visitors to create and send their own virtual cupcakes by e-mail at CupcakesForaCause.org.

The site was launched Tuesday, and will run in conjunction with CancerCare's fourth annual "Cupcakes for a Cause" fund-raising program Monday through Oct. 21. The week-long event will feature dozens of participating bakeries around the country selling specially decorated cupcakes. A portion of the proceeds will support the organization's CancerCare for Kids program.

--Nina M. Lentini