Siemens Debuts Big Print Buy For Appliances

  • October 15, 2007
Siemens is launching its luxury built-in kitchen appliances with a print campaign directing consumers to two web sites. The ads, headlined thisisnoordinarykitchen.com and imagineyourneighborsfaces.com, will appear in rotation in Dwell, Metropolitan Home, Kitchen Trends, and Kitchen and Bath Ideas, as well as Surface, Wired and Digital Home in addition to trade publications through the end of 2007.

The effort, via Santa Ana, Calif.-based Truth, show Siemens' major appliances, including refrigerators, freezer towers, ovens and cooktops.

--Karl Greenberg

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