Siemens is launching its luxury built-in kitchen appliances with a print campaign directing consumers to two web sites. The ads, headlined thisisnoordinarykitchen.com and
imagineyourneighborsfaces.com, will appear in rotation in
Dwell, Metropolitan Home, Kitchen Trends, and
Kitchen and Bath Ideas, as well as
Surface, Wired and
Digital Home
in addition to trade publications through the end of 2007.
The effort, via Santa Ana, Calif.-based Truth, show Siemens' major appliances, including refrigerators, freezer towers,
ovens and cooktops.
--Karl Greenberg