Mediaedge:cia Consolidates Sports, Entertainment, Cause Marketing Into MEC Access

  • October 15, 2007
WPP's Mediaedge:cia unit has consolidated all of its sport, entertainment and cause marketing businesses and staff to form a new specialist division, MEC Access. The new division consists of existing Mediaedge:cia units including MEC Sponsorship, The Leverage Group and Sponsorcom. MEC Access The Americas operations will be headed by Richard Yaffa. The Europe, Middle East and Africa operations will be led by Jeremy Clark, based in London. Asia-Pacific will be headed up by an external hire to be announced shortly, based in Singapore.
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