Radio One Signs for PPM

  • October 16, 2007
Radio One has signed a five-year agreement with Arbitron to use ratings from its Portable People Meter measurement system in 14 markets and a continuation of paper diary service in one market. The markets include: Atlanta, Baltimore, Cleveland, Cincinnati, Charlotte, Columbus, Dallas, Detroit, Houston, Indianapolis, Los Angeles, Philadelphia, Raleigh, St. Louis and Washington, D.C. Radio One is the largest urban broadcasting company targeting African-American consumers. --Erik Sass
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