Subaru Moves $150 Biz To Carmichael Lynch

  • October 18, 2007
In a surprise move to its existing agencies, Subaru of America has moved its account, with an estimated $150 million in spending, to Carmichael Lynch in Minneapolis, part of Interpublic. The two Omnicom agencies that lost the business are creative agency DDB Worldwide and media agency Prometheus. Both had run the business since fall 2004. There was no review.

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