• October 18, 2007

Contextual online advertising exchange ContextWeb has opened its ADSDAQ ad exchange to all site publishers. The self-service ADSDAQ "Selling Desk" (http://exchange.contextweb.com/sellingdesk), allows publishers to name the CPM they would ask for their inventory.

Until now, the ADSDAQ exchange has been only open to a select group of publishers, including A&E Television Networks (including History.com, Biography.com and AETV.com), Raging Bull and Salary.com.

The Selling Desk will increase ADSDAQ's reach to the dedicated communities found on niche content sites and blogs. Advertisers that participate in the exchange will reach a much larger audience, and will find a greater amount of inventory that will meet their bid prices. According to Media Screen, interest in the products and brands advertised on smaller sites and blogs is actually higher than on larger sites--42% versus 38%.