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Getting Beyond 'Absolute' Metrics For A Realistic Site View

Given the myriad ways that users can choose to sample a site's content, absolute metrics of page views and unique visitors don't tell the whole story when it comes to a site's overall health. But neither do the number of feed subscribers or widget uploaders.

In fact, Ruud Hein argues that if a Webmaster only focuses on any of those concrete, absolute metrics, he or she could actually be grossly misinformed on the site's effectiveness. It's about looking at the trends -- from traffic growth to conversions, to user engagement times -- and even abstracts like how many times a product, article or campaign gets mentioned in forums and blogs.

Read the whole story at Search Engine People »

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