BMW, Toyota Named Online Marketers Of Year

  • October 19, 2007
J.D. Power and Associates has named BMW and Toyota Motor U.S.A as the 2007 Automotive Online Marketers of the Year. This marks the second consecutive year in which the two manufacturers have received the award, based on data from New, Used and Manufacturer Web Site Evaluation studies.

Both of the Autoshopper studies examine the types of information shoppers use during the online vehicle selection process. The Manufacturer Web Site Evaluation Study measures shopper satisfaction with the usability of automotive manufacturer Web.

--Karl Greenberg

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