The top nets deliver a combined 40 million weekly viewers to advertisers, keeping them a big draw for advertisers, but the medium is
only as strong as its programming, says Marc Berman, an analyst for Media Week Online. "Did the networks really put on anything that people said, 'Wow, I have to watch this?'" he asks.
So far, that answer is no. Current front runners aren't the heavily promoted new shows but returns, including "CSI: Crime Scene Investigation" on CBS and ABC's "Dancing with the Stars" and "Grey's Anatomy." Each drew more than 19 million viewers last week to top the ratings charts. Meanwhile, "Private Practice" and "Pushing Daisies" ranked 18th and 30th in total viewers.
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