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Allstate Takes Motorcycle Safety To Bikers

  • Promo, Friday, October 19, 2007 11:30 AM

Allstate is running a national tour--an extension of its Mobile Garage Tour--to promote motorcycle safety. The tour is spun off a "Biker Agents" ad campaign showcasing 600 Allstate agents who are motorcycling enthusiasts.

The tour, which is hitting six motorcycle rallies over three months and will end later this month, is being conducted in partnership with Chopper College. The Chicago-based training school combines course work with hands-on cycle customizing techniques. Allstate agent Dean Akey--who founded a team of cyclist emergency responders dubbed Rescue Riders--has attended three rallies to reinforce the identity of Allstate agents as bikers.

"Bikers want to do business with people who speak their language," says Sharon Rizzo, Allstate senior marketing manager.

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