Children between the ages of six and 15 can try out online and in person at casting calls. The online casting call will take place at PowerASmile.com from through Nov. 10. To enter, parents can upload a video or photos of their children exhibiting that moment of excitement upon opening or powering up a gift for the first time.
The winners will receive a trip to New York City to meet Breslin, a $500 shopping spree, and Duracell batteries.
The judging panel will include Parenting magazine Editor in Chief Janet Chan, and representatives from Duracell, as well as representatives from local and national children's hospitals. Duracell will choose five ambassadors in all.