Duracell Launches Goodwill Campaign

  • October 22, 2007
Duracell has launched a corporate goodwill campaign featuring child actor Abigail Breslin, who was nominated for an Oscar for her role in "Little Miss Sunshine." The effort involves a nationwide search for "Duracell Holiday Ambassadors"--kids who, with Breslin, will visit hospitalized children throughout the country.

Children between the ages of six and 15 can try out online and in person at casting calls. The online casting call will take place at PowerASmile.com from through Nov. 10. To enter, parents can upload a video or photos of their children exhibiting that moment of excitement upon opening or powering up a gift for the first time.

The winners will receive a trip to New York City to meet Breslin, a $500 shopping spree, and Duracell batteries.

The judging panel will include Parenting magazine Editor in Chief Janet Chan, and representatives from Duracell, as well as representatives from local and national children's hospitals. Duracell will choose five ambassadors in all.

--Karl Greenberg



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