• by Laurie Petersen , October 22, 2007

Two-thirds of consumer electronics and computing products shoppers buy online at least once a month, and online ads play a role in the purchases, according to a new study from JupiterResearch for behavioral targeting firm Revenue Science.

Some 78% of electronics purchasers and 77% of computing products purchasers acted as a result of viewing online ads, and nearly three of every four are more receptive to behavioral ads than they are to contextual ones, the research found.

U.S. consumer electronics companies spent $1.1 billion on online advvertising, according to Frank Gerstenberg, vice president of product management for Revenue Science.

In addition, the study found:

52% of consumer electronics and computing products purchasers visit shopping, health/medicine, classified, and/or travel sites.

67% of consumer electronics and computing products purchasers are likely to notice behaviorally targeted ads while engaged in other online activities.

In conjunction with the research, Revenue Science announced that its technology segment now has more than 15 million users across a network of more than 3,000 sites.