• Reuters, Monday, October 22, 2007 10:33 AM

News Corp.'s Fox Interactive, in its continued effort to become a major force in Internet media, unveiled its first Web-only series Sunday for MySpace, called "Roomates." The show, which debuts on MySpace TV tonight, follows the lives of four women in their early 20s living together in L.A. Shows come in three-minute installments, uploaded Monday through Friday at 4 PM EST.

Taking a page from the book of LonelyGirl15 and KateModern's creators, "Roomates" will be an interactive experience, allowing MySpace users to communicate with characters' profiles and influence the plot by posting their ideas. There's also an ongoing polling system in which viewers can vote on plot lines and their favorite characters, as well as leave comments.

The show is being produced by Iron Sink Media, producer of other Los Angeles-based Web series' "WeHoGirls" and "VanNuysGuys." "This was an opportunity for us to take some of the lessons from online series to date and apply them in a show where we are directing the creative development and working with an established Internet producer," MySpaceTV GM Jeff Berman said. The show's launch sponsor is Ford Motor Company's Ford Focus, which will receive ad space in addition to being driven by characters.

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