Dylan Touts Cadillac In Ads, XM Radio Show

  • October 23, 2007
Singer Bob Dylan stars in a multiplatform marketing campaign for the 2008 Cadillac Escalade that kicked off Monday and ties in with his XM Radio show, "Theme Time Radio Hour." The campaign, which begins today, highlights XM as a standard feature in the Escalade in TV, online and print spots. Dylan's radio show will also include a Cadillac-themed episode on Oct. 24. The creative work features Dylan behind the wheel of a Cadillac, driving across a desert and listening to XM. Print and online advertising begin in November.

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