Singer Bob Dylan stars in a multiplatform marketing campaign for the 2008 Cadillac Escalade that kicked off Monday and ties in with his XM Radio show, "Theme Time Radio Hour." The campaign, which
begins today, highlights XM as a standard feature in the Escalade in TV, online and print spots. Dylan's radio show will also include a Cadillac-themed episode on Oct. 24. The creative work features
Dylan behind the wheel of a Cadillac, driving across a desert and listening to XM. Print and online advertising begin in November.
