Siegel+Gale Names Strategist For L.A. Office

  • October 23, 2007
The Omnicom-owned branding shop Siegel+Gale has named Laurence Vincent as group director of strategy for its Los Angeles office.

A specialist in branded entertainment and integrated marketing, Vincent has previously developed strategies for clients ranging from the National Football League and MasterCard International to The Walt Disney Company and Home Depot.

"These are industries where brilliant branding translates into immediate revenue," said Vincent. "What Siegel+Gale brings," he added, is "direct bottom-line effects for our clients."

Formerly, Vincent led the Los Angeles office and entertainment marketing division of Octagon Worldwide. Before that, he was a senior partner and lead strategist at Cabana Group, a branded entertainment agency.

"Laurence is one of the stars in the field of branding," said Alan Siegel, Siegel+Gale chairman and CEO.

With full-service offices in New York, Los Angeles, and London, the firm's clients have included American Express, Bayer, Lehman Brothers, Medtronic, Dell, Harley-Davidson, Lexus, Merrill Lynch, Yahoo, Caterpillar, Sony, Motorola, the National Basketball Association, 3M, and Dow.

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