MRI Changes Corporate Name, Adds 'Intelligence'

  • October 23, 2007
Mediamark Research Inc., the media and marketing research firm long known as MRI, as changed its corporate name to Mediamark Research & Intelligence, LLC, but will still go by the acronym MRI. The company said the name change is the result of the financial consolidation of companies owned by parent, GfK Group AG, which acquired former MRI parent NOP World from United Business Media in June of 2005.
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