• TechCrunch , Tuesday, October 23, 2007 1:30 PM

Since its inception, StumbleUpon, the social search and Web site discovery engine, has displayed modified results on the SERPs of the big three engines --telling users how many "stars" other Stumblers have given a specific page, and whether a majority gave it a "thumbs up" or "thumbs down."

Now, recent Stumbler data will be added to the results from searches on AOL and Ask.com, as well as Google and Yahoo News, Flickr, Wikipedia and YouTube. The expansion of the Stumble results means that advertisers who don't necessarily rank high with the big three search engines (or at all) can gain exposure through having high quality, interesting content that Stumblers find in alternative places.

Erick Schonfeld also digs into StumbleUpon's future eBay integration plans (eBay bought the social search engine for some $75 million in late May).

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