Customers can purchase the Super-Hero XL3--a three-topping, extra-large, 16-inch pizza (30% bigger than Papa John's large size) in a box featuring "Spider-Man 3" on DVD--for just $12.99. And while supplies last, all Papa John's orders include a $3 coupon for the DVD.
On Tuesday, Papa John's began airing a new commercial spot highlighting the new pizza promotion. The ad features footage from the Sony Pictures Home Entertainment movie and showcases the larger pie.
In addition, for a limited time, "Spider-Man"-themed Papa Card gift cards will be available at all Papa John's restaurants and other retailers where Papa Cards are sold. Papa Card gift cards are available in $5 increments.
Halloween, the Super Bowl and Thanksgiving Eve are the three best nights for the pizza industry, says the Louisville, Ky.-based company.
Papa John's and Sony Pictures Home Entertainment will collaborate on a DVD launch event on Monday in New York City's Times Square. Papa John's founder John Schnatter will play host to Spider-Man and "Spider-Man 3" director Sam Raimi, along with others from the entertainment industry. Spider-Man is expected to perform some of his acrobatic feats from the trilogy.
Papa John's and Spider-Man will then make a "special delivery" to honorary heroes that will kick off a campaign giving away more than $1 million worth of Super-Hero XL3 pizzas nationwide. The company did not provide details and did not return requests for information.