Papa John's Ties In With 'Spidy 3' For Halloween Promo

Papa John's is leveraging the fact that Halloween is one of the top three nights of the year in the pizza biz with a promotion that ties in with the Oct. 30 release of "Spider-Man 3" on DVD and Blu-ray High Def.

Customers can purchase the Super-Hero XL3--a three-topping, extra-large, 16-inch pizza (30% bigger than Papa John's large size) in a box featuring "Spider-Man 3" on DVD--for just $12.99. And while supplies last, all Papa John's orders include a $3 coupon for the DVD.

On Tuesday, Papa John's began airing a new commercial spot highlighting the new pizza promotion. The ad features footage from the Sony Pictures Home Entertainment movie and showcases the larger pie.

In addition, for a limited time, "Spider-Man"-themed Papa Card gift cards will be available at all Papa John's restaurants and other retailers where Papa Cards are sold. Papa Card gift cards are available in $5 increments.

Halloween, the Super Bowl and Thanksgiving Eve are the three best nights for the pizza industry, says the Louisville, Ky.-based company.



Papa John's and Sony Pictures Home Entertainment will collaborate on a DVD launch event on Monday in New York City's Times Square. Papa John's founder John Schnatter will play host to Spider-Man and "Spider-Man 3" director Sam Raimi, along with others from the entertainment industry. Spider-Man is expected to perform some of his acrobatic feats from the trilogy.

Papa John's and Spider-Man will then make a "special delivery" to honorary heroes that will kick off a campaign giving away more than $1 million worth of Super-Hero XL3 pizzas nationwide. The company did not provide details and did not return requests for information.

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